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"Our dairy farmers are constantly heckled for all manner of environmental ills despite a record unsurpassed anywhere in the world. We focus on minutiae of little consequence instead of extolling the amazing, rich environmental and social value that exists in rural New Zealand. Our total carbon footprint, despite food-miles, is away ahead of the nearest rival.
"Our farmers have set aside and now manage diligently 190,000 hectares of covenanted land under the Queen Elizabeth ll National Trust. That’s an area far bigger than most of our national parks. Riparian planting, steep slope planting, protection of waterways, enhanced wetlands, boosts to diversity increase each year at a surprising rate. Farmers are spending huge numbers of hours working in catchment groups, river care groups, land care groups.
"We need to gather this knowledge, these commitments, this mass of stewardship, this admiration of the family farm, this enhancement of the fabric of our rural communities, and “sell” it to the world’s consumers who have a growing love affair with such noble developments. It is not just empty PR from the Comms team – it's potentially high value marketing that captures hearts and minds as well as wallets.
"We are missing the exciting opportunity to tell the world what a uniquely beautiful and environmentally sound place our food and fibre comes from. We have an amazing story to tell."~ Owen Jennings from his post 'Keep Those Brands' [emphasis added]
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"Private property rights do not just protect us; they provide the strongest possible protection for the environment" - NOT PC
