Log in
Absolutely scathing dissection of what’s gone wrong at Google Search, by Ed Zitron for his newsletter/blog:
In an interview with FastCompany’s Harry McCracken from 2018, Gomes framed Google’s challenge as “taking [the PageRank algorithm] from one machine to a whole bunch of machines, and they weren’t very good machines at the time.” Despite his impact and tenure, Gomes had only been made Head of Search in the middle of 2018 after John Giannandrea moved to Apple to work on its machine learning and AI strategy. Gomes had been described as Google’s “search czar,” beloved for his ability to communicate across departments.
Every single article I’ve read about Gomes’ tenure at Google spoke of a man deeply ingrained in the foundation of one of the most important technologies ever made, who had dedicated decades to maintaining a product with a — to quote Gomes himself — “guiding light of serving the user and using technology to do that.” And when finally given the keys to the kingdom — the ability to elevate Google Search even further — he was ratfucked by a series of rotten careerists trying to please Wall Street, led by Prabhakar Raghavan.
Do you want to know what Prabhakar Raghavan’s old job was? What Prabhakar Raghavan, the new head of Google Search, the guy that has run Google Search into the ground, the guy who is currently destroying search, did before his job at Google?
He was the head of search for Yahoo from 2005 through 2012 — a tumultuous period that cemented its terminal decline, and effectively saw the company bow out of the search market altogether. His responsibilities? Research and development for Yahoo’s search and ads products.
Long story short, Ben Gomes was a search guy who’d been at Google since 1999, before they even had any ads in search results. He was replaced by Prabhakar Raghavan, who previously was Head of Ads at the company. So instead of there being any sort of firewall between search and ads, search became a subsidiary of ads.
Zitron’s compelling narrative is largely gleaned through emails released as part of the DOJ’s antitrust case against Google. Is the story really that simple? That around 2019 or so Google Search’s institutional priorities flipped from quality-first/revenue-second, to revenue-first/quality-second? It might be more complicated than that, but the timeline sure does add up.
And as a truism this feels right: if content reports to ads, content will go to hell. Publications, TV networks, operating systems, search engines — no matter the medium, you can’t let the advertising sales inmates run the asylum.
In "Iran Is About to Start a Nuclear World War -- and the West Is Determined to Lose," Allister Heath makes the following statement, which would have been obvious decades ago, but is controversial today:
Heath contrasts this with the actual policy of evasion and appeasement the West is continuing instead, which he demonstrates is a serious danger by placing this conflict within its broader context of warmongering by the authoritarian regimes in Russia, China, and North Korea: "[T]he Islamic Republic is the weakest link, the least difficult one to deal with today, if we had the sense to act."If Joe Biden were a serious president, he would announce that the mullahs in Tehran have crossed a red line, that they are an existential menace to civilised nations. He would declare that enough is enough, that no country can shoot hundreds of drones and missiles at one of its neighbours with impunity, that no government can go on funding terrorism, rape, torture and murder on an industrial scale. He would understand the need to deter other rogue states through a show of strength.
I agree that the West should take care of Iran's military while the Iranians deal with this guy and his buddies. (Image modified from image at Wikimedia Commons, license.)
He would state that the Iranian regime must be treated like the global pariah that it has become, that all of its proxies must be destroyed, and that, above all, it will never be allowed to get anywhere near nuclear weapons. He would put together a coalition, including as many of Iran's Arab neighbours as possible. He would impose extreme sanctions. He would allow Israel to finish off Hamas. He would help hit Hezbollah.
I highly recommend reading this rare jewel of clarity and urgent call to action, and publicizing it by whatever means one has.
-- CAV